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OCMP Board Member Tapped for Asian Leadership Mission

December, 2011

Contact: Jack Irvin
Dir., Research & Community Affairs
614.306.8605 | jirvin@ohiocornandwheat.org

Ohio Corn Marketing Program Board Member Tapped for Asian Leadership Mission

DELAWARE, Ohio — Paul Herringshaw, a corn grower from Bowling Green, Ohio, will represent the Ohio Corn Marketing Program as part of a high-level leadership mission to three key Asian markets – Japan, China and Vietnam – from November 29 to December 9 to experience an array of export challenges and opportunities for corn and processed corn products.

“We will have the opportunity to meet with several industry leaders and farmers in each of the countries that we visit. It will be most interesting to see China’s impact on the world market directly,” said Herringshaw. “We’ll also have the opportunity to answer any questions or concerns that that these buyers and end users have about the U. S. corn crop.”

The mission is an opportunity for collaborative learning, as growers gain firsthand exposure to the dynamics of developing and defending export markets and at the same time, share their insights about the supply and quality of the new U.S. corn crop with key customers.

The mission will provide an especially broad understanding of Japanese customer needs, based on a schedule that includes a full range of corn end-uses from livestock feeding and starch processing, to an ingredient in foods such as the newly introduced ramen noodles with 20 percent corn content.

Port tours will allow mission members to assess how infrastructure issues affect corn and corn product shipments to Japan’s northern island of Hokkaido, China’s Pearl River Delta and Vietnam’s Ho Chi Minh City.

In addition to Ohio, the mission roster includes participants from states representing more than 62 percent of U.S. corn production, which include Texas, Michigan, Illinois, Wisconsin, Iowa, Missouri and Nebraska.

“Japan is the chief U.S. corn export customer, but it is also a mature market that may be in transition,” said Tom Sleight, vice president of operations at the U.S. Grains Council, which organized the mission.

“In contrast, China is the No. 1 growth market in Asia and the big variable in today’s world trade environment. China’s demand is potentially colossal. Vietnam is still an ‘infant’ market but it is a good representative of the demand developing in Southeast Asia, where the United States has struggled to gain a foothold.”

About The Ohio Corn Marketing Program
The Ohio Corn Marketing Program was approved by an affirmative vote of Ohio’s corn producers. The voluntary, self-help program allows for the collection of a half cent-per-bushel assessment by all first purchasers of the grain. Funds from the program can only be invested for research, market development, education and promotion purposes. Visit www.ohiocorn.org for more information.